Strategic Empowerment
The PA Show Summer Summit & Supplier Awards is back for 2025, bringing together the UK’s top executive support elite for a day of learning, networking, and celebration.
Taking place on 09 July at The HAC, London, this year’s theme—Strategic Empowerment—is all about enabling senior-level assistants to step confidently into more influential roles, with the mindset, tools, and strategies to lead with impact.
As the business support landscape evolves, the Summer Summit will deliver expert-led sessions focused on empowering attendees to elevate their performance, embrace innovation, and take control of their career trajectory. Expect actionable takeaways, future-focused learning, and a fresh perspective on what it means to be a truly strategic assistant.
2025 Key Themes & Learning Highlights Will Include:
✅ Empowerment Keynote
An inspirational talk from a big personality
✅ AI Tools for the Modern Assistant
How AI is liberating business support professionals and elevating their roles. This practical session explores the latest AI tools revolutionising the business support world. Learn how to harness automation, boost productivity, and elevate your role with confidence in a tech-powered workplace.
✅ Amplify Your Influence: Becoming an Indispensable Strategic Partner
Explore how to step into a more proactive, strategic role within your organisation. Learn how to expand your impact beyond traditional responsibilities and position yourself as a key player in business success.
✅ Navigating the C-Suite: Communicating with Senior Leaders
Discover how to confidently engage with senior leaders, communicate with clarity, and align your messaging to executive priorities. From boardroom presence to influencing decisions, this session empowers you to speak their language and be heard.
✅ Mental Health & Burnout Prevention for Senior Support Roles
Support roles are high-pressure and often high stakes. Learn practical tools for managing stress, building emotional resilience, and setting boundaries—so you can thrive in your role without burning out.
✅ Leading Through Their Eyes: Understanding the CEO Mindset
Get a rare glimpse into the thought processes of executive leaders. This session will unpack what CEOs value in their support teams, what drives their decisions, and how you can anticipate their needs to stay one step ahead.
✅ Becoming a Strategic EA: The 5 Key Skills – To position yourself as a strategic EA, you need to master:
- Strategic Planning – Understanding how today’s decisions impact long-term success.
- Decision Making – Assessing risks, opportunities, and making informed choices.
- Communication – Clearly articulating ideas, influencing stakeholders, and fostering collaboration.
- Organisational Skills – Managing complex tasks, prioritising efficiently, and ensuring seamless execution.
- Leadership – Stepping beyond the traditional assistant role to drive impact and innovation.
