Education and learning sit at the heart of The PA Show.
The renowned conference programme focuses on the issues and topics that matter most to today’s executive support professionals providing education with real career enhancing takeaways.
Whether you’re new to your role, or a seasoned professional, you’ll leave the event with improved knowledge, skills, and contacts.
"I enjoy attending the PA Show. Meeting new contacts, networking, learning, picking up new skills, ideas and getting a chance to speak with different suppliers about what’s new and updates on venues, hotels and restaurants."
Shirley Ruiz, Executive Assistant, HSBC
The Education Hub is where strategy, leadership and inspiration converge.
This theatre explores the evolving role of executive support professionals as strategic business partners. Expect thought-provoking sessions from industry leaders, board-level executives and influential speakers who share their expertise on decision-making, collaboration and leadership at the highest level.
Whether you’re looking to strengthen your strategic mindset, build influence in the C-suite, or refine your leadership style, the Education Hub delivers real-world insight and powerful takeaways to help you elevate your impact.
The Growth Lab is dedicated to unlocking potential - both personal and professional.
These sessions focus on mindset, development and leadership growth, giving you the tools to perform at your best and move forward with confidence.
From mastering communication and assertiveness to building resilience, personal brand and executive presence, every session in The Growth Lab is designed to help you lead with purpose and navigate challenges with clarity.
It’s a space to reflect, recharge and redefine what’s possible for your career.
The Community Spotlight celebrates the collective strength of the executive support profession.
Here, you’ll hear directly from your peers in leading organisations through real-world case studies, collaborative discussions and practical examples of success.
From creating meaningful corporate initiatives and impactful events to building internal networks and driving organisational change, these sessions showcase what happens when experience meets inspiration.
It’s also one of the best places at the show to connect, share ideas and be part of the wider PA Show community.
The AI & Tech Zone is your hub for digital empowerment.
Tailored to the tools and technology reshaping the executive support world, this theatre delivers hands-on insights and demos to help you work smarter, faster and with more confidence.
Learn how to harness AI, automation and emerging software to boost productivity and streamline daily workflows. From beginner guides to advanced prompting and personal AI stacks, these sessions will future-proof your skillset and keep you at the cutting edge of workplace innovation.
If you’re ready to transform how you work — this is where your tech journey begins.
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