Meet an audience of decision makers at The PA Show

 

Exhibiting at the PA Show gives you unrivalled access to an audience of executive support assistants with enormous spending power. Our visitors attend the show to enhance their careers through education and networking, but equally as important is the opportunity to connect with new solution providers. Whether your objective is to generate leads, grow your brand awareness, demonstrate new innovations, or launch products. The PA Show offers unmatched exposure, engagement, and return on investment.

3--4 March 2027 | Excel London 

 

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92%
of PA Show exhibitors were satisfied or very satisfied with the quality of visitors to their exhibition stand.
90%
of PA Show exhibitors consider the event to be important or very important to their business.
50%
of PA Show visitors surveyed post show intended to place orders with exhibiting partners.

Benefits of getting involved

Showcase Products & Services
Showcase your products and services at the ideal location on the show floor, tailored to your target audience. Utilise the opportunity to scan client contact details, enabling personalized follow-ups post-event. This strategic placement ensures maximum visibility and engagement, connecting you directly with potential clients and expanding your business outreach.
Launch a New Product

The PA Show is the perfect platform to launch new brands, decision-makers with huge spending power are looking to source products and services to help them in their role. You can also leverage the reach of the Official Show App and our digital and print platforms pre-event to generate awareness with your target audience, as well as pre book meetings to take place during the event

Generate Leads

Generate and engage new leads before, during, and after the event. As soon as you secure your exhibition stand, your company’s information will be visible to our audience, offering you continuous opportunities for meaningful connections throughout the year. This exposure ensures that your business remains front and centre, helping you build and maintain relationships with key players in your industry year-round.

Who Attends The PA Show?

The PA Show is the single most effective way to get your brand in front of the UK's executive support community. One event. Two days. Thousands of the right people - all in one room.

Our visitors aren't passive attendees. They arrive at Excel London with a purpose - to discover new suppliers, compare products and services, and make decisions that will shape how they and their organisations work for the year ahead. These are the professionals who influence purchasing across some of the UK's most significant businesses. And they're looking for brands like yours.

54% of our visitors are Executive Assistants. 36% support Director-level principals. 32% support C-Suite executives. Over a third are actively seeking conference and meeting venues, corporate gifting suppliers, hotel accommodation and business travel providers -- and that's just the start.

Whether you're looking to generate leads, build brand awareness or forge lasting relationships with a highly targeted audience, The PA Show delivers.

Our visitors include:

  • Personal Assistants
  • Executive Assistants
  • Virtual Assistants
  • Chiefs of Staff
  • Office Managers
  • Team Assistants
  • Board Assistants
  • Executive Support Managers...

from sectors including finance, legal, professional services, healthcare, technology, creative industries, government and beyond.

Audience Demographics

Audience Job Title

Seniority
education
products

 

“I enjoy these shows, it’s a chance to meet suppliers I wouldn’t have ordinarily considered, to network with fellow EA's but also just to get out and have some face-to-face time which is so important these days given a lot of our work life is digital/virtual.”
Lynnette Paddy
Executive Assistant, Chartered Management Institute
“Attending the PA Show opened my eyes to a whole range of opportunities and avenues that I would not have known about if I'd have sat at my desk, and furthered my knowledge base with so many other possibilities."
Clare Gilham-Cox
Executive Assistant, SAS International
"The PA Show was extremely beneficial! It was exactly what I needed and helped realign my thinking on a lot of things. I met some ideal suppliers, and it was also a great bonding opportunity for myself and a new colleague."
Andi Campbell
Executive Assistant & Business Admin Manager, Metsa Wood UK Ltd
"A big part of being an EA is staying ahead of the curve on industry and events trends and vendors. The PA Show has equipped me for the year(s) ahead to be able to pull some magic out of the hat for my executive, and the company. The best value for time!"
Amanda Steward
Executive Assistant, American Express Global Business Travel
"I enjoy attending the PA Show. Meeting new contacts, networking, learning, picking up new skills and ideas. I also get a chance to speak with different suppliers what’s new and updates on venues, hotels and restaurants."
Shirley Ruiz
Executive Assistant, HSBC