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The PA Show ExCeL 2024



Marketing for PAs

28 Feb 2024
Key Skills Theatre
Key Skills Theatre

Step into the world of marketing as a personal assistant and enhance your skills to drive your organisation's growth. We all know PAs play a crucial role in supporting marketing initiatives, making it essential to understand the fundamentals of marketing. Join our seminar to gain a solid foundation in marketing basics and learn how to contribute effectively to your company's marketing strategies.

During this session, you will learn:
• Marketing Core Concepts: Grasp the fundamental principles of marketing, from target audience identification to messaging.
• Digital Marketing: Get an overview of key digital marketing concepts, including social media, email marketing, and SEO.
• Powerful Communication: Learn how to create impactful marketing messages that connect with your audience.
• Data for Decision Making: Discover the importance of marketing analytics and how to use data for informed decisions.
• Branding Basics: Understand the significance of branding and maintaining consistency.
• Event Promotion: Get tips for planning and promoting marketing events effectively.

By the end of this seminar, you'll be equipped with the knowledge and tools to collaborate with your marketing team effectively, make informed contributions to marketing strategies, and ensure your organisation's marketing efforts are seamless and successful.

Mia Molinari, Marketing Executive - Pitman Training