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The PA Show ExCeL 2023



Stepping into your potential - what does the role look like post-Covid?

01 Mar 2023
Keynote Theatre

With the latest research showing that 58% of assistants don’t feel properly utilised by their organisations, understanding this role and how to maximise it becomes increasingly important, especially in a post-Covid world.

And with businesses being asked to measure the value of every member of staff, including assistants in many cases for the first time, the need to be able to prove what they contribute to the bottom line clearly has never been more important.

In this keynote session, Lucy Brazier OBE will look at why businesses still need Assistants but why the landscape has changed. She'll explore how you become more strategic and increase your value to your business. She'll show you how to lead up and become more collaborative. And she'll explain why the pandemic may be your best opportunity yet, to step into the role that you have always wanted it to be.