SANTORO Takes Home The Henry Cole Classic Award

In a truly momentous achievement, SANTORO is beyond thrilled to announce its first-ever win at the 2025 Henries Awards, taking home the prestigious ‘Henry Cole Classic Award’ for its iconic Swing Cards collection.

Celebrated worldwide as one of the most innovative and recognisable collections in the greetings industry, Swing Cards have been mesmerising fans for three decades - and this award marks a fitting and emotional close to the range’s milestone 30th anniversary, after accumulating five additional accolades already throughout the year, including a Louie Award and Gift of the Year Award.

The ‘Henry Cole Classic Award’ honours designs with enduring charm and commercial success, and few ranges embody this better than SANTORO’s Swing Cards. Combining artistry, imagination, and cutting-edge paper engineering, the collection has redefined what a greeting card can be, ultimately transforming each design into a delightful 3D keepsake that “swings” to life when opened.

“What a wonderful way to close our 30th anniversary year!” said Lucio Santoro, CEO. “When we first launched Swing Cards, I couldn’t have imagined that 30 years on we’d still be innovating, inspiring, and being recognised for our staying power. Winning our first ever Henries - and for the Henry Cole Classic, no less - feels like a full-circle moment. It’s a celebration not only of where we’ve come from, but of the creative spirit that continues to drive us forward.”

As SANTORO continues to push the boundaries of design and storytelling through its award-winning paper engineering, the Henries recognition stands as a testament to the company’s creative legacy and unwavering commitment to excellence. With more 3D creations on the horizon, the company looks forward to an inspiring new chapter of innovation.