MIDAS Travel offers free sustainability consultations for PA Show attendees

Sustainability might not yet sit at the very top of every EA’s to-do list - but it’s moving fast. While many assistants aren’t currently being asked to produce carbon footprint statements, emissions comparisons or greener travel options, that moment is coming. And when it does, being prepared will matter.

As sustainability requirements continue to grow across organisations, travel is firmly in the spotlight. Forward-thinking EAs are already getting ahead of the curve: understanding the basics, building historical data and knowing what questions to ask when the demand for reporting and accountability inevitably increases.

MIDAS Travel is helping to make that preparation easier. The company has a dedicated ESG team with deep experience across the travel industry, focused on cutting through the jargon and turning sustainability into something practical, relevant and usable. Working with leading partners in carbon measurement, training and travel technology, MIDAS Travel delivers practical, real-world sustainability solutions — an approach that was recognised with a gold award at the prestigious Greengage Sustainability Awards in 2025.

To support EAs taking their first (or next) steps, MIDAS Travel is offering free ESG sustainability consultations for those attending the PA Show. Attendees can visit the team on stand B40P or book a one-to-one meeting with Ceri Edwards to find out what sustainability in travel really means for them - and how to be ready before it becomes a requirement rather than a nice-to-have.