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Suzy Sanders

Suzy Sanders

Founder, Alchemy Virtual Assistance
Making the brave decision after the birth of her son to leave her corporate job at a global recruitment firm, Suzy Sanders embarked on a journey to entrepreneurship. Her business – Alchemy Virtual Assistance (VA) – began from a makeshift home office in Northamptonshire in 2016 with the purpose of providing remote administration, practical marketing and flexible PA support to independent business owners, entrepreneurs and sole traders. With her own strong core values; integrity, honesty, family and adventure at the heart of all business activities, Suzy’s collaborative approach has been built around building connections with the right people to make the most impact. Quickly realising the power and strength in collaboration and community, Suzy set about fostering meaningful relationships – actively seeking to work with likeminded businesses who shared a similar ethos, exploring local, regional and global speaking opportunities at relevant events, chairing a well-known networking group, and supporting upcoming businesses and charities in her spare time. She had recognised that success was not always about making money. Instead it was these nurturing and compassionate business activities that truly boosted Alchemy VA's reputation – Suzy has won awards for her noticeably different approach and has been featured on radio, TV and in leading industry publications. The company’s loyal client-base and team rapidly grew and thrived as a result. Continuing to receive a steady and increasing influx of enquiries from curious and aspiring virtual assistants who had been inspired by Suzy’s journey, she saw an opportunity to launch a franchise model where carefully selected individuals – only those with the same commitment, skills, mindset, personal objectives and values – could build their own VA enterprises under the trusted Alchemy brand. Suzy has also self-published a book, ‘The Alchemy of Virtual Assistance: creating a successful virtual assistant business around your family’ and continues to explore and advocate the importance and value in developing meaningful relationships in business. Suzy holds the belief that this focus will enable her to further amplify her business success, add more positive impact and value to her team, and achieve her ultimate ambitious vision – for Alchemy to become the VA company of choice in the UK.