Sid Madge loved brands. For over 30 years he worked with many of the world’s largest brands, and ran and worked for some of Europe’s most renowned creative agencies. In 2015 his world change. While giving a talk to teenagers he was stunned by what they thought about themselves, and how they described themselves. He wanted to help and based on his knowledge of brands and people he founded Meee. Meee draws on the best creativity and thinking from the worlds of psychology, neuroscience, branding, education and sociology, to help people achieve extraordinary lives. To date, Meee has transformed the lives of over 20,000 people, from leaders of SMEs to PLCs, to parents, teachers, students, carers, the unemployed and even prison inmates. Sid is also author of the Meee in a Minute series of books, which each offer 60 ways to change your life, work or family life in 60 seconds. His ambition is to see The Magic Of Meee in every community around the world.