2022 Speakers


Nicky Pasquier

Nicky Pasquier

Founder, Virtuoso Assistant

Nicky bootstrapped her business with zero experience and funding, having quit her job as a senior legal PA in civil litigation eight years

Nicky is not a fan of paid ads and therefore uses organic marketing strategies only. She discovered that writing blogs, building an email list and creating branded visual content for sharing online were very effective marketing strategies.

Building a YouTube Channel has been enormously successful in terms of increasing brand awareness and building a loyal community of subscribers. Nicky posts weekly videos about how to use Canva and YouTube, and shares other marketing tips and tricks with her followers. With currently just over 11k subscribers Nicky is a brand ambassador for Canva, a Canva Creator and has just been invited to join TechSmith’s Ambassador programme.