Now with25 years in the events industry, encompassing luxury venue management, event planning and high-end experiences, Franco established Frog Events in 2012. Initially focused on traditional event delivery, the company transitioned to virtual and hybrid events in early 2020. Franco's team not only flawlessly executes events but also provides training, merging substantial event experience with technical production expertise.

Throughout the challenges posed by the Covid era, Frog Events guided clients to navigate their 'Digital Discomfort Zone,' facilitating a seamless alignment of event objectives, cutting-edge technology and global event delivery. As the preferred supplier to the Houses of Parliament, Frog Events caters to a diverse clientele, including tech giants, corporate organisations and agencies.
Now focused on advising clients on the 'best way forward' when it comes to in-person, hybrid or virtual, Franco has advised many organisation on their event strategy and delivery.
Driven by a passion for people, events and cultures, Franco continues to lead Frog Events in delivering engaging and exceptional experiences on a global scale.