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Loyalty pays off: celebrating 25 years of PartnerPlusBenefit
2026 is a special year: not only are Lufthansa Group celebrating the 100th anniversary of the founding of the first Lufthansa, but as Lufthansa Group for Business, they’re also celebrating 25 years of PartnerPlusBenefit! 25 years full of free flights, lounge vouchers, and valuable awards - for loyal customers like you.
The idea back then was as simple as it was unusual: companies should be rewarded for their flights, regardless of who was actually on board. This approach led to the launch of PartnerPlusBenefit in 2001 - one of the longest-standing corporate bonus programs in the aviation industry. A program that has been truly paying off for over a quarter of a century and offers real added value to businesses of all sizes around the world.
A lot has changed over the past 25 years. Business travel has become more digital, companies have become more international, and expectations regarding flexibility and sustainability have grown significantly. PartnerPlusBenefit has evolved alongside these changes without losing sight of what really matters: reliable benefits for you, for the companies that rely on us and show us their loyalty. The fact that PartnerPlusBenefit can look back on such a long history today is first and foremost the result of this – your loyalty.
As a PartnerPlusBenefit member, you can look forward to exclusive anniversary offers this autumn, as well as stories from the past 25 years, and even the chance to win 1,000,000 Benefit Points.
Not a member yet? Now’s the perfect time to join – enjoy a selection of different awards and turn every business trip into added value for your company. What’s more, Miles and More members continue to earn personal miles simultaneously.