Mash Media, organisers of The PA Show, and Forum Events, publishers of PA Life, have today announced a stronger partnership for their brands in the run up to The PA Show 2019 – an agreement that coincides with the re-naming of the event, which was formerly known as the office* show.

During The PA Show 2019 – which takes place on February 26th & 27th at Olympia London – PA Life will take ownership of a two-day conference programme, billed ‘The PA Life Masterclasses’.

The initiative further cements PA Life’s long-standing relationship with the show.

Duncan Siegle, Event Director of The PA Show, said: “We have enjoyed a great partnership with PA Life in recent years and have been looking at ways to make this allegiance stronger. PA Show is the largest event dedicated to this highly influential audience and PA Life is the leading media brand in the market, as well as providing the leading Club for PAs, EAs and administrative staff. Now is the perfect time for us to pool our resources. The show and the publication should be an essential part of every PA’s professional life and we want to make sure everyone has an opportunity to attend the show as well as receive the magazine. Our stronger partnership with PA Life will help us expand our reach into the PA sector.”

“The conference programme, now known as The PA Life Masterclasses, and which delivers CPD points, is always well received and this partnership will allow more PAs to see the benefits the show can deliver them both personally and professionally. The conference will deliver roughly 40 sessions which will help them grow in their roles. Working together with PA Life has helped make the 2019 conference even stronger.”

Sarah Beall, Managing Director of Forum Events, added: “We’ve enjoyed a long-standing relationship with the event formerly known as the office* show. This new agreement will further underpin that, whilst bringing further opportunities for us, and for our readers.

“The PA Show will undoubtedly be a must-attend event for all PAs, EAs and administrative staff. We’re delighted to be able to extend our brand to the conference sessions, and we look forward to curating a series of top level PA Life Masterclasses, with a key focus on learning and development, for all attending the PA Show next year.”

The PA Show takes place at Olympia London on February 26th and 27th 2019.  Whilst the conference is a ticketed event, attendance to the show is complimentary and those wishing to attend can register here.