Flexibility Builds Resilience - How the upcoming IRL events boom will revive real-life space
50% of all music venues and 70% of theatres across the UK face permanent closure due to COVID-19 restrictions. Unlocked is here to help. Our platform generates new revenue streams by matching cultural locations with event organisers and marketers.
Flexible spatial strategies are required to cultivate customer loyalty, drive new footfall, and diversify revenue streams. This requires a shift in thinking from monofunctional to multi-purpose.
In this speaking slot we explore the future of hybrid, flexible and multifunctional city space, and how business events can reap the benefits of this new urban frontier.